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Why Glow Matters

Why Glow Matters

Posted by Katelyn Beaver on 14th Dec 2025

The Science Behind Beaver’s Lures Glow

When light fades, the right glow can make all the difference. Glow isn’t just a feature, it’s a tool! Our glow finishes are designed to help fish find your bait in low-light, deep-water, and stained-water conditions where standard colors simply disappear.

How Fish See in Low Light

As light levels drop, fish rely less on color and more on contrast, brightness, and vibration. Glow creates a visible target that stands out when natural light can’t reach, making it easier for fish to locate and commit to your lure.

When is glow effective?

  • Early morning and late evening

  • Under ice with snow cover

  • Deep water

  • Murky or stained water

Not All Glow Is the Same

Many glow lures fade quickly or produce a weak, dull shine. We build ours differently.

Beaver’s Lures use high quality glow pigments. This results in:

  • Brighter glow

  • Longer lasting charge

  • Consistent performance drop after drop

A quick hit with a UV light or flashlight is all it takes to recharge.